Monday, March 29, 2010

Barbie Announces Retail Partnership with Bloomingdale's NY

Barbie® doll's pink panache will be spotlighted in show-stopping displays and select merchandise in Bloomingdale's 59th Street and soho stores in Manhattan, including: Third Avenue Windows - From February 11th-22nd, 10 windows will be decked out with iconic Barbie® scenes and fashion moments. Life-sized Rootstein Barbie™ mannequins will be dressed in current looks from YES designers on Third Avenue, between 59th St. and 60th St. Straight from the Barbie™ Fashion Show - After the Barbie™ runway show on Feb. 14th at Mercedes-Benz Fashion Week, several of the Barbie™-inspired looks from major designers will come to Bloomingdale's 59th Street to be displayed on Rootstein Barbie™ mannequins, and featured on the 2nd Floor in YES 50 Years of Barbie® Doll Display - In the biggest public display ever in the US, 120 iconic Barbie® dolls will be showcased in 60 beautiful vitrines on the 3rd Floor, celebrating five decades of Barbie® doll in fashion, pop culture and inspiration. Barbie® Shop-in-Shop A shop-in-shop featuring fun Barbie™ decor and customized fixtures will be a beacon of fashion and fun for any stylista; at this exclusive Barbie™ shop on the 2nd floor in YES, "girls of all ages" can find Barbie™ t-shirts with fun icons and Barbie-isms, Barbie™-styled handbags designed by award-winning costume designer Patricia Field, stylish silver jewelry pieces, a luxury Barbie™ book by Assouline and other must-have accessories.

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